Thursday, February 2, 2012

Fielder impacts sales across the spectrum

It took less than a week and the Prince Fielder gear is already hitting the stores across Detroit and sales are brisk to say the least. Not only is Fielder gear flying off the shelves but the phones in the Comerica Park ticket office have hardly ceased ringing since the announcement of the slugger's contract.

At the Tigers press conference introducing Fielder General Manager Dave Dombrowski said that after the news of the Fielder signing the sales of tickets at TigerTown in Lakeland, FL went through the roof. Dombrowski went on to say that the two days after the Fielder announcement saw more ticket sales to Tigers spring training than had been sold to date and well surpassed the totals from the previous year.

It appears as though fans in Detroit haven't forgotten the "little" Fielder running around the Tigers locker room and horsing around with the team in the early 90's and they are very excited about his return to Motown.

The Tigers Director of Ticketing stated that he judges the buzz about the team based on the number of texts and tweets he receives and he stated that after the Fielder announcement his phone all but exploded from the number of people talking about the signing.

Fielder has brought business to Detroit companies in the off season that usually sees a decline in sales. The fervor surrounding Fielder has lead "The D Shop" at Comerica Park to open its doors to fans looking for Fielder gear. The store recently received shipments of Fielder jerseys and player shirts and is offering any fans willing to come in a free autographed baseball if they spend $200 or more.

Not only will Fielder be a boon to the Tigers, he will be a boon for metro-Detroit businesses for years to come. His popularity is high and as an "adopted son-of-Detroit," it shows no signs of slowing down.

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